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Meanwhile, the underlying challenges—the loneliness, the boredom, the roller coaster of hope and disappointment—of being “single and looking,” or single and looking for Sean Rad and Justin Mateen, two of Tinder’s founders, have said in interviews that the inspiration for Tinder came from their own general dissatisfaction with the lack of dating opportunities that arose naturally—or, as Rad Tinder has indeed helped people meet other people—it has expanded the reach of singles’ social networks, facilitating interactions between people who might never have crossed paths otherwise.The 30-year-old Jess Flores of Virginia Beach got married to her first and only Tinder date this past October, and she says they likely would have never met if it weren’t for the app.Toss in a couple social networks and some smartphone apps, and you’re looking at the billion industry known as online dating.
If you’re using Ad Words to bid on those keywords and show ads on SERPs, consider writing headlines like “Fall in Love Today” and “Make a Match Right Now.” Search marketers must keep in mind that consumers are looking for readily available solutions to their problems. ” will not attract as many clicks because it does not offer help. In 2013, consumers spent just over two hours per day on their mobile devices. One, if you’re in the online dating business, having an engaging, user-friendly app is absolutely essential. Market your service across social media platforms to capture attention where it’s most often being put! We here at Word Stream have a lot to say about social media marketing, so it gets its own paragraph.Like many institutions, dating has changed quite a bit over time. No single person can both hunt and gather, after all.When the Industrial Revolution came along and adult life became factory life, all those households needed a couple rugrats to hold down the fort.It aimed to give readers the backstory on marrying couples and, in the meantime, to explore how romance was changing with the times.“Twenty years ago, as now, most couples told us they’d met through their friends or family, or in college,” wrote the editor, Bob Woletz, in 2012.