However, more than half of these were not signed into the root zone, meaning that many of the registrations were defensive acquisitions by trademark owners, reserved names, or pre-blocked domains by ICM Registry that will never be resolving domains. Other parts of ICM Registry's marketing plan include video ads featuring a character, Gavin, who flashes between living his normal life with his address and his possible new life as a rich porn dealer, made possible by As of June 2, 2013, had 122,000 active registrations, after a peak at 142,000 in December 2012. Some of the more controversial Gavin videos, such as one in which two porn-star types suggestively play with a hotdog, were pulled from You Tube as "deceptive." Apparently, 4 or 5 videos had been yanked by You Tube.
Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners.It’s the “largest single migration of an adult brand to the top-level domain to date”, ICM said.Raymond could be described as an old-school pornographer, with a history stretching back to the 1960s, better known for its clubs and top-shelf titles than its online presence.A low-numbered rank means that your website gets a lot of visitors. Paul Raymond, a well-known porn publisher in the UK, plans to rebrand its portfolio around the top-level domain, according to ICM Registry.