Internet dating young professionals
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Sparkology also said its team worked with professors at “major universities” to develop a behavioral algorithm that helps users find their match based on their actions.
"Being a member of It's Just Lunch is like having trusted friends set you up, but even better, because they're professionals.
It’s Just Lunch offers clients a chance to get acquainted over lunch.
The firm does all the work, making reservations, clearing the matches with customers.
This led to the site’s requirement that all members be college-educated young professionals, and for men to have received their degrees from a list of select schools.
Some have called Sparkology elitist, but its exclusivity is dubious: It currently allows alumni of 1,558 colleges to join. The website’s faddish celebration of social science disguises a service characterized by outdated attitudes regarding dating and gender norms.