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Generally, the most expensive the product or service for sale, the more expensive the ads.

That’s why the most expensive keywords in Ad Words are in niches like business services and asset management.

We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform.

You can learn more about it in this guide to the ad auction.Here’s a quick summary of our guide to online advertising costs: You’ve probably heard the joke that Google is an advertising business that happens to own a search engine, but this isn’t actually far from the truth.Google gets the lion’s share of its billions of dollars of annual revenue from its online advertising, which in turn has enabled the company to stay on the bleeding edge of search technology.Online ad costs vary widely not only platform, but depending on the industry of the advertiser.With this in mind, let’s take a look at the average cost of an Ad Words ad across 20 industries: As you can see, some of the most expensive keywords on the Google search network are in the Legal industry, with an average CPC of .88.

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