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The launch of Tinder in 2012 led to a growth of online dating applications, both by new providers and by traditional online dating services that expanded into the mobile app market.Tinder was released in September 12, 2012 by founders Sean Ra, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, Chris Gylczynski, and Whitney Wolfe.
This increase in usage by this target group can be justified by their increased use of smartphones which lead them to use these smartphone dating apps.
An online dating application is an online dating service presented through a mobile phone application, often taking advantage of a smartphone's GPS location capabilities, always on-hand presence, and easy access to digital photo galleries and mobile wallets to enhance the traditional nature of online dating.
These apps can simplify and speed the process of sifting through potential dating partners, chatting, flirting, and potentially meeting or becoming romantically involved over traditional online dating services.
In 2016, the sharing of personal information from almost 40 million users of Ashley Madison by a group of Hackers, the "Impact Team", revealed their real name, phone number, email address, geographical position and sexual preferences.
Ashley Madison assured their more than 35 million users that the service was totally "anonymous" and "100% discret" but they didn't delete completely accounts when users chose to (and paid for that) or recognize that data had actually leaked in a first time.